For News Organizations
Executive Coaching
One-on-one sessions for anchors, news directors, producers, and journalists at a career inflection point.
Starting at $350/hour. Monthly retainer available
60-min sessions via Zoom or in person
On-camera performance and vocal coaching
Story structure and script review
Leadership and newsroom management
Available in English and Spanish
Newsroom Workshops
An intensive 1 or 2-day workshop built around your team’s specific needs.
Starting at $1,800/day. Up to 25 participants.
Visual storytelling and narrative structure
Investigative reporting fundamentals
Digital-first production workflow
AI tools for journalists (hands-on)
Available in English and Spanish
Digital Transformation
For news organizations making a structural shift. Embedded audit, roadmap design, leadership sessions, and hands-on implementation
Starting at $18,000. 3-6 month engagement
Full editorial and workflow audit
Custom digital transformation roadmap
Bi-weekly sessions with editorial leadership
Staff training modules for all levels
AI integration assessment included
AI Newsroom Audit
Is your newsroom ready for AI — or already behind? This diagnostic evaluates your team's tools, workflows, and editorial policies, then delivers a concrete roadmap for responsible AI integration.
Starting at $5,000 · 2–3 week engagement
Interviews with 8–12 editorial roles
AI readiness score by department
Recommended tools and implementation path
Draft AI editorial policy
Executive presentation to leadership
For Universities and Colleges
Curriculum Development
From a single course to a full degree program — built to accreditation standards and designed for how journalists actually learn. Dr. González-Pérez has developed complete media production and journalism curricula for accredited colleges and universities, including full Associate Degree and Master's Degree programs with learning outcomes, course sequences, syllabi, assignments, rubrics, and budget overviews. Every curriculum is built around current industry practice, not outdated textbooks.
Starting at $250/hour. T&E separate. Available in English and Spanish
Deliverables include:
program and course objectives
learning outcomes
course sequence
syllabi
assignments with assessment rubrics
budget overview
facility and equipment proposals
How We Work Together
1- Discovery Call
Free 30-minute conversation about your newsroom's specific challenges. No pitch, just listening.
2- Custom Proposal
A clear scope, timeline, and investment tailored to your situation. Delivered within a week.
3- Deep Engagement
We work alongside your team — real sessions, real feedback, materials built for your market.
4-Lasting Result
Every engagement ends with written deliverables your team keeps — frameworks and next steps that don't leave with the consultant.
Over 1,000 journalists trained across ten organizations — multi-year, multi-contract relationships at some of the most demanding media companies in the Americas. Three degree programs developed and currently running. Twenty years in the classroom.
This is not a consulting practice built on credentials.
It is one built on results.
Not sure which service fits? Let's talk.
Most engagements start with a 30-minute conversation. No pitch, no obligation — just an honest look at your needs.