My grandmothers never needed a story book.
They told stories from memory — vivid, detailed, alive. Growing up in Puerto Rico, I didn't know it then, but they were teaching me everything I needed to know about a well-told story. That curiosity for truth and passion for storytelling have driven every decision of my career.
The Journey
I started at WBZ-TV in Boston in the early 1990s, producing a show for the city's Hispanic community — local television at its most direct: real stories, real people, real stakes. Then came Barcelona. The 1992 Olympics gave me a front-row seat to the greatest storytelling stage in the world, and I never looked at journalism the same way again.
After eight years in Boston, I moved to Miami to join Telemundo, producing news and sports, and covered the 1996 Atlanta Olympics for NBC. Surrounded by some of the best journalists in the business, my craft deepened. Then came an opportunity I couldn't turn down: launching The Weather Channel Latin America from scratch. Building something from the ground up taught me more about leadership than any title ever had.
That's also where I first encountered the coaches and consultants who would change my career — professionals who could walk into a newsroom and make everyone in it better within minutes. I was fascinated, and started paying attention to how they worked.
My first News Director role came at Univision, where I began developing a management philosophy built around coaching, not directing. At Telemundo Los Angeles, I rebuilt a newsroom producing ten newscasts a week into one delivering seven a day.
That kind of transformation doesn't happen through mandates.
It happens through people.
ESPN Deportes - Mexico City
I moved to Mexico City to launch ESPN Deportes from the ground up — another young team, another blank page, another chance to coach. Then back home to Puerto Rico as Assistant News Director at Univision, and later to El Nuevo Día, where I helped guide one of the Caribbean's most respected newspapers into the digital era. Inspired by consultants I worked alongside — Clemenson & Rovitto, Frank N. Magid, Graeme Newell, and the Poynter Institute — I launched Newsroom Coaching & Consulting, Inc. in 2003. I later began teaching at Universidad del Sagrado Corazón in San Juan and discovered a passion I didn't know I had. Twenty years and three institutions later, that passion hasn't faded.
Journalists Trained
1,000+
In newsrooms across the Americas
Organizations Served
10
Multi-year, multi-contract relationships
Degree Programs
3
Developed and running
Federal Contracts
10 Years
Office of Cuba Broadcasting & VOA
Classroom Experience
20 Years
Across three institutions
Published Research
1
Communication & Society, Universidad de Navarra, Spain, 2026
This is not a consulting practice built on credentials. It is one built on results.