My grandmothers never needed a story book.
They told stories from memory — vivid, detailed, alive. As a child growing up in Puerto Rico, I didn't know it then, but they were teaching me everything I needed to know about the power of a well-told story. That curiosity for truth and passion for storytelling have driven every decision of my career.
The Journey
I started at WBZ-TV in Boston in the early 1990s, producing a show for the city's Hispanic community. It was local television at its most direct — real stories, real people, real stakes. Then came Barcelona. The 1992 Olympics handed me a front-row seat to the greatest storytelling stage in the world, and I never looked at journalism the same way again.
After eight years in Boston, I moved to Miami to join Telemundo, where I produced news and sports. In 1996, I covered the Atlanta Olympic Games for NBC Olympics. Surrounded by some of the best journalists in the business, my craft deepened. Then came an opportunity I couldn't turn down: launching The Weather Channel Latin America from scratch. Building something from the ground up taught me more about leadership than any title ever had.
That's also where I first encountered the coaches and consultants who would change the direction of my career — professionals who could walk into a newsroom, read the room in minutes, and make everyone in it better. I was fascinated. I started paying attention to how they worked.
My first News Director role came at Univision, where I applied everything I had observed and began developing my own management philosophy — one built around coaching rather than directing. At Telemundo Los Angeles, I rebuilt a newsroom that was producing ten newscasts a week into one delivering seven newscasts a day.
That kind of transformation doesn't happen through mandates.
It happens through people.
ESPN Deportes - Mexico City
I moved to Mexico City to launch ESPN Deportes from the ground up — another young team, another blank page, another chance to coach. Then back home to Puerto Rico as Assistant News Director at Univision, and later to El Nuevo Día, where I helped one of the Caribbean's most respected newspapers navigate the transition into a digital world. Inspired by the coaches and consultants I worked alongside throughout my career — Clemenson & Rovitto, Frank N. Magid, Graeme Newell, and the Poynter Institute — I launched Newsroom Coaching & Consulting, Inc. in 2003. I later began teaching at Universidad del Sagrado Corazón in San Juan and discovered a passion I did not know existed in me. Twenty years in the classroom across three institutions later, that passion has never faded.
Journalists Trained
1,000+
In newsrooms across the Americas
Organizations Served
10
Multi-year, multi-contract relationships
Degree Programs
3
Developed and running
Federal Contracts
10 Years
Office of Cuba Broadcasting & VOA
Classroom Experience
20 Years
Across three institutions
Published Research
1
Communication & Society, Universidad de Navarra, Spain, 2026
This is not a consulting practice built on credentials. It is one built on results.