The newsroom coach still on deadline
Thirty years at ESPN, Univision, The Weather Channel, and Telemundo. Now working for your newsroom -
in English and Spanish
ABOUT NEWSROOM COACHING & CONSULTING
Meet Dr. Luis Alberto González-Pérez
For three decades, Dr. González-Pérez worked as a producer, executive producer, news director, and editorial director at some of the most demanding newsrooms in the Americas — ESPN, The Weather Channel, Univision, Telemundo, and El Nuevo Día. Today, he brings that first-hand experience to news organizations navigating digital transformation, AI integration, and the pressure to do more with less.
He holds a Ph.D. in Journalism from the Universidad Complutense de Madrid and an M.S. in Radio & Television from Boston University. He currently trains newsrooms across the country and teaches emerging media at Florida International University.
Fully bilingual in English and Spanish.
Welcome to Newsroom Coaching & Consulting, Inc.
We serve two distinct clients: news organizations
navigating digital transformation and AI integration, and universities building world-class journalism and media programs. All services available in English and Spanish and delivered in person or virtually.
Still in the Newsroom. Still on the Story.
Most consultants left the newsroom years ago. Dr. González-Pérez never stopped working in one. He trains investigative teams at several media companies across the country and teaches emerging media at Florida International University — bringing real-deadline experience into every engagement.
