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Promotions
Topical news promos have the power to invite or dissuade a viewer
from watching your newscast. This is prime inventory to advertise
what's in the news tonight.
NC&C
will work with your topical producers to maximize the use of this
resource.
We
will teach them how to use research for story selection, make better
use of video and audio, develop a sharp writing style, and learn
when to break the rules.
News
producers are encouraged to attend this workshop, since they are
involved in story selection and placement, as well as headlines
and teasers.
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