Tailored Coaching
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Storytelling
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Producers
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Promotions




 

 

 

 

Promotions
Topical news promos have the power to invite or dissuade a viewer from watching your newscast. This is prime inventory to advertise what's in the news tonight.

NC&C will work with your topical producers to maximize the use of this resource.

We will teach them how to use research for story selection, make better use of video and audio, develop a sharp writing style, and learn when to break the rules.

News producers are encouraged to attend this workshop, since they are involved in story selection and placement, as well as headlines and teasers.